DIGITAL DESIGN
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Compare the Market - Little Oleg

Facebook Camera Effect

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The Little Oleg camera effect for the Compare the Market Christmas campaign on Facebook, presented the little character of the company, reacting to different user inputs. In this case, different face gestures triggered actions in Oleg: a head nod would make Oleg jump over the user's head, raising the eyebrows would make him kick, and blowing a kiss would make him hug the user.

As a designer, the main job was to build the scene using Facebook AR Studio and to make sure all the assets we got from the agency were as optimised as possible. Given that the character was pre-rendered and all we had we image sequences, the great difficulty of the project was to compress all the images, while maintaining a good quality for the animations.

 

Role: UX Designer at The Mill

Client: Compare the Market

Full Credits: www.themill.com