Tokyo 2020 - World Lens

World Lens is a campaign by Samsung and IOC to engage a younger Olympic audience as part of the official Olympic & Paralympic 2021 app. 

Using Augmented Reality, you travel the world to learn about different cultures. You can learn about Swedish Midsommar, Brazilian street art, USA Skateboarding or the Korean finger heart - a total of 8 experiences. 

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ROLE

Lead UX Designer for AR

PROJECT TYPE

App Design

Augmented Reality

UX Design

CLIENT

Samsung

International Olympic Committee

CREDITS

The Mill x BBH

YEAR

2021

The Goal

Within the context of the Tokyo 2020 Olympics, the goal for this app was to design and develop 8 augmented reality experience that would represent 8 unique cultural moments from different countries.

German Techno, Swedish Midsummer, Brazilian Street Art, Nigerian dance, Korean Finger Heart, American Skateboarding, Japanese "Ganbare" & global piece sign were the moment that had been carefully selected by the client. 

Each moment included a cultural takeaway, with a graphic explanation, the AR experience that would turn into a shareable once completed.  

The Role

As the lead UX/UI designer, my role involved converting the brief into an achievable experience. This included defining the user journey for each specific experience, including the gamified aspect and the final shareable.

From a conceptualization point of view, it was essential to design wireframes that illustrated the user journey, to be tested early in the process. 

The role also included working closely with the Creative Director and Developers, testing in multiple devices to make sure the experience worked as planned.