Nuria Quero

Lexus: AI Emotional Journey

Lexus AI Emotional Journey explores how video and audio can induce an emotional response in the viewers. Through face tracking technology, the interactive video reacts to the user's facial expression, delivering a unique advert every time.

Role

Lead UX Designer

Client

Lexus

Studio

Unit9

Project Type

Web | Face Tracking

Timeline

2021

Overview

Working closely with the development team, I developed and defined the whole UX for this experience. Given the nature of face tracking and determining which emotion the user had at each moment, there were many limitations and challenges that were handled by giving the video different sections and letting know the user what was happening behind the scene. The main tasks included defining the whole UX strategy, user flows and rough wireframes.