A first-of-its-kind AI campaign giving football fans a fully authorized AI clone of José Mourinho, who personally responds to fans' "Own Goals" (football-season mishaps) with personalized video reactions. Built on an eight-stage chain-of-thought pipeline (ElevenLabs, Sync Labs, GPT-4), with WhatsApp integration via Meta so fans could bring their personalized Mourinho interactions into their own group chats. Won a Cannes Lion.