Nuria Quero

Contact

Nuria Quero

Contact

Nuria Quero

Contact

Snickers "Own Goal No No's"

Snickers "Own Goal No No's"

Snickers "Own Goal No No's"

Snickers "Own Goal No No's"

A first-of-its-kind AI campaign giving football fans a fully authorized AI clone of José Mourinho, who personally responds to fans' "Own Goals" (football-season mishaps) with personalized video reactions. Built on an eight-stage chain-of-thought pipeline (ElevenLabs, Sync Labs, GPT-4), with WhatsApp integration via Meta so fans could bring their personalized Mourinho interactions into their own group chats. Won a Cannes Lion.

Role

UX/UI & Conversational Designer

Client

Snickers (Mars Wrigley)

Studio

Helo | T&Pm

Project Type

Conversational AI Campaign

Timeline

2024

Role Explained

UX & conversation flow design, alongside UI/visual design - working alongside the dev/director team building the underlying chain-of-thought AI architecture. First AI project; learned the discipline on the job.

Role Explained

UX & conversation flow design, alongside UI/visual design - working alongside the dev/director team building the underlying chain-of-thought AI architecture. First AI project; learned the discipline on the job.

Role Explained

UX & conversation flow design, alongside UI/visual design - working alongside the dev/director team building the underlying chain-of-thought AI architecture. First AI project; learned the discipline on the job.