Nuria Quero

Contact

Nuria Quero

Contact

Nuria Quero

Contact

The Beat Challenge

The Beat Challenge

The Beat Challenge

The Beat Challenge

LaLiga Entertainment – comprising LaLiga, PortAventura World and Kosmos – were looking to extend the theme park experience for fans worldwide and drive visits to PortAventura World. Along with COPA90, we set out to deliver an original, immersive experience that reimagines football fan engagement and sets the precedent for the next generation of theme park experiences. 

Role

UX Designer

Client

LaLiga | PortAventura World | Kosmos

Studio

Unit9

Project Type

App | AR Design | Location-Based Game

Timeline

2021

Role Explained

Working closely with the development team and the Lead UX Designer, I helped design the UX for parts of this experience. One of the main challenges was the locations-based nature of this game and the fact that the park is in Spain. Thankfully, I was able to go on-site to define the best parts for the experiences as well as perform rounds of user testing with real potential users. The main tasks included defining the user flows, as well as designing the wireframes for the main navigation of the app.

Role Explained

Working closely with the development team and the Lead UX Designer, I helped design the UX for parts of this experience. One of the main challenges was the locations-based nature of this game and the fact that the park is in Spain. Thankfully, I was able to go on-site to define the best parts for the experiences as well as perform rounds of user testing with real potential users. The main tasks included defining the user flows, as well as designing the wireframes for the main navigation of the app.

Role Explained

Working closely with the development team and the Lead UX Designer, I helped design the UX for parts of this experience. One of the main challenges was the locations-based nature of this game and the fact that the park is in Spain. Thankfully, I was able to go on-site to define the best parts for the experiences as well as perform rounds of user testing with real potential users. The main tasks included defining the user flows, as well as designing the wireframes for the main navigation of the app.