ABOUT THE PROJECT
In honour of Earth Day, Art Fund wanted to create a collaborative art piece, where children from all over the UK could bring their creativity and explore the environment.
As a result, The Wild Escape is a collaborative artwork and ever-expanding digital world that empowers children to creatively express their imagination, visualizing the power of collective, positive action.
ABOUT THE ROLE
In the initial stages of this project, I helped defined the first user flow, including: how to scan and bring the physical drawing into the digital world, how to explore the collaborative art piece, and how to retrieve each drawing. I was also responsible for handing over the initial explorations to the designer that finished the project.
The Wild Escape is a major new project bringing hundreds of museums and schools together in a celebration of UK wildlife and creativity. Launching on Earth Day 2023, children are invited to explore and discover nature in museum collections, bringing their chosen creature to life with their own creativity and following their escape to a thriving ecosystem.
At the heart of the programme is a collaborative artwork and ever-expanding digital world created by PRELOADED, empowering children to creatively express their imagination and visualising the power of collective, positive action.