INSTAGRAM AR EFFECTS

At the end of 2017, Facebook publicly releases Spark AR Studio, a bespoke platform to create augmented reality camera effects for its social media platforms, Facebook and Instagram. For the last two years, I've created effects for brands like Dior, Mercedes or Pepsi.
Client
Multiple Clients
Type
App Design, Augmented Reality
Role

For the last three years and as part of the Creative Technology team at The Mill, I've designed and developed augmented reality effects for a great range of brands.
For all of these effects, I’ve been involved from pitch to publication, designing and developing these effects together with creative developers and artists, to fulfil the requirements discussed with the client.
Specific tasks include designing user journeys, creating assets in 2D and 3D and helping with the development of certain features.

Process
When developing these effects, each project might be slightly different. However, as the Designer, my tasks stay mostly the same. The main task has been to keep the essence of the initial concepts into the final product, by working as a liaison between Technical Artists & Developers, prototyping some features to be further developed later or creating and optimising assets for production.
Optimising for
Social Media
The key and most important aspect of this type of projects is optimisation. The beauty of Social Media AR is the fact that anyone with a mobile device with the Facebook or Instagram app, can have access to a very sophisticated technology, such as face tracking, plane detection and much more.  
In order for all of this features to work, effects have to be optimised to work perfectly on all range of devices.The optimisation affects the way assets are created but also, how the user experience is designer and developed.
Tasks I've Performed
Create concepts and prototypes for client sign-off

Discussion of the user journey and interaction, from effect opening to sharing screen.

Setting up the visual aspects of the effect and working closely with developers as they build the functionality.

Creating 2D and simple 3D assets and liaising with technical artists to optimise them

In some cases, developing some features, either using Javascript or the visual node editor.

Version control and testing in multiple devices to improve performance and quality of assets.

In some instances, designing the effect logo and publishing to Facebook or Instagram on behalf of the client.